Happy 25th Anniversary Cherish video!

Happy 25th Anniversary Cherish video!

25 years ago today, Madonna’s fabulous music video for Cherish premiered on MTV.

Madonna and @JPGaultier outtake from 1990 photographed by Herb Ritts.

Madonna and @JPGaultier outtake from 1990 photographed by Herb Ritts.

#HappyBirthday to Cherish! It became #Madonna's 16th consecutive Top 5 single. A record in Billboard's Hot 100 history.

to Cherish! It became 's 16th consecutive Top 5 single. A record in Billboard's Hot 100 history.

A totally fit Madonna photographed by Herb Ritts in San Pedro, CA in 1990 for her Blond Ambition tour book.

A totally fit Madonna photographed by Herb Ritts in San Pedro, CA in 1990 for her Blond Ambition tour book.

Madonna photographed by Herb Ritts for Vanity Fair magazine in 1986. Lady Madonna A Change of Face.

Madonna photographed by Herb Ritts for Vanity Fair magazine in 1986. Lady Madonna A Change of Face.

Madonna photographed by Herb Ritts for the Like a Prayer album shoot in Los Angeles (1989)

Madonna photographed by Herb Ritts for the Like a Prayer album shoot in Los Angeles (1989)

Madonna by Herb Ritts 1986

Madonna by Herb Ritts 1986

Madonna and photographer Herb Ritts in 1989.

Madonna and photographer Herb Ritts in 1989.

Madonna by Herb Ritts c. 1985

Madonna by Herb Ritts c. 1985

Madonna and photographer Herb Ritts photographed by Lorraine Day in Los Angeles (1990)

Madonna and photographer Herb Ritts photographed by Lorraine Day in Los Angeles (1990)

Madonna on black sand beach in Hawaii photographed by Herb Ritts (1985)

Madonna on black sand beach in Hawaii photographed by Herb Ritts (1985)

Madonna Herb Ritts outtakes - ‘89 and ‘87.

Madonna Herb Ritts outtakes - ‘89 and ‘87.